Free Tool · Sales & Commercial Excellence

Sales Funnel Leakage & Conversion Analyzer

Where does the funnel actually leak — and what is fixing that stage worth?

Where does the funnel actually leak — and what is fixing that stage worth? Enter monthly counts per stage and your average deal value; see conversion, lost value, and the what-if that should run your next quarter.

For: Sales Head·Free — no sign-up for results·Related service: Sales Transformation
Leads / enquiries → Qualified conversations
40% · −₹3 Cr
Qualified conversations → Proposals sent
40% · −₹1.2 Cr
Proposals sent → Negotiation
56.25% · −₹35 L
Negotiation → Won
53.33% · −₹21 L
End-to-end conversion4.8%
Value lost in the funnel / month₹4.76 Cr
Weakest stageLeads / enquiries
+10% relative conversion at "Leads / enquiries"+20 deals · +₹20 L
Improve the weakest stage first. A 10% relative lift at the leakiest step compounds through every stage below it — top-of-funnel spend into a leaky funnel is subsidy.
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How it works

Conversion is stage-to-stage; lost value = dropped deals × average deal value. End-to-end conversion multiplies every stage.

The weakest stage is flagged and priced: a 10% relative conversion lift there compounds through every stage below it.

Fix the weakest stage before buying more top-of-funnel. Leads into a leaky funnel are subsidy, not growth.

Worked example

500 leads → 200 qualified → 80 proposals → 24 wins at ₹1 L average. The proposal-to-win stage (30%) leaks ₹56 L/month of potential — twice the qualification leak. The fix is proposal follow-up discipline, not more leads.

Illustrative figures, not a client outcome.

Questions, answered

What if stages overlap in reality?

Define stages by observable events (proposal sent, PO received), not rep sentiment. The model tolerates rough counts; it doesn't tolerate stage definitions that change weekly.

How often should we re-run this?

Monthly, on the same stage definitions. The trend in each stage's conversion is the early-warning system.

Version 1.0 · Reviewed 2026-10 · Methodology is fixed and version-controlled; results depend on your inputs.

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Found the leak. Want a team that fixes conversion, not just measures it?

BLEZZINGS runs this analysis inside a focused engagement — with your data, your market and a plan to act on it.