Most proposals describe you. Winning proposals describe the buyer's problem.
Most proposals describe you. Winning proposals describe the buyer's problem — in their words, quantified, with priced options and a decision process. Score your last lost proposal on seven checks.
Take your last lost proposal. Score each section 0–2 honestly.
Seven checks: their words, quantified problem, outcomes over deliverables, evidence per claim, priced options, a decision-process close, and a one-page standalone executive summary.
Score 0–2 each. Any check at 0–1 becomes a rewrite priority, ranked.
If a strong proposal still lost, the problem is upstream — qualification or the decision process — and this tool will tell you.
Illustrative figures, not a client outcome.
As long as the decision requires and no longer. The executive summary must stand alone on one page — that's the page that gets forwarded.
One price invites a yes/no on you; three options invite a choice between versions of yes. Options also reveal what the buyer actually values.
Version 1.0 · Reviewed 2026-10 · Methodology is fixed and version-controlled; results depend on your inputs.
Proposals that read like brochures? Rewrite the ones that matter.
BLEZZINGS runs this analysis inside a focused engagement — with your data, your market and a plan to act on it.