EBITDA is an outcome. Trace it back to the levers someone can actually pull.
EBITDA is an outcome; nobody can 'do' EBITDA. Edit any driver in the tree — customers, orders per customer, order value, margin — and watch the financial result recompute. Then assign each lever an owner.
Trace the number that matters back to the levers someone can pull. Edit any driver; the tree recomputes.
Revenue = customers × orders per customer × average order value. Contribution = revenue × contribution margin. The tree makes the multiplication visible.
Multiplicative drivers compound: +10% customers and +10% order value is +21% revenue, not +20% — the arithmetic of growth plans.
Contribution is deliberately not EBITDA: overheads sit below the tree and need their own driver discussion.
Illustrative figures, not a client outcome.
Every business is. The discipline is choosing the tree level where levers become ownable — add your own rows beneath orders (repeat rate, cross-sell) as needed.
Put actuals against each node monthly. The node that moved is the story; everything else is commentary.
Version 1.0 · Reviewed 2026-10 · Methodology is fixed and version-controlled; results depend on your inputs.
The tree shows the levers. Build the operating rhythm that pulls them.
BLEZZINGS runs this analysis inside a focused engagement — with your data, your market and a plan to act on it.