Marketing says the leads were fine. Sales says nobody followed up. Write the SLA.
Marketing says the leads were fine. Sales says nobody followed up. The SLA ends the argument with five written commitments: what a lead is, how it's routed, how fast sales responds, how dispositions come back, and what the monthly audit checks.
Undefined — the gap where leads die
Undefined — the gap where leads die
Undefined — the gap where leads die
Undefined — the gap where leads die
Undefined — the gap where leads die
Five sections: lead definition (marketing's commitment), routing rule, response SLA (sales's commitment), disposition & feedback, and the monthly audit questions.
Both sides sign. An SLA one team writes is a complaint form; an SLA both sign is an operating agreement.
Undefined sections are flagged — every blank is a place leads currently die.
Illustrative figures, not a client outcome.
The monthly audit meeting, chaired by whoever owns revenue. The audit questions are built into the tool — use them verbatim.
Then the honest conversation is capacity (use the capacity planner) or willingness — both fixable, neither invisible once the SLA exists.
Version 1.0 · Reviewed 2026-10 · Methodology is fixed and version-controlled; results depend on your inputs.
Marketing and sales arguing about leads? Write the treaty.
BLEZZINGS runs this analysis inside a focused engagement — with your data, your market and a plan to act on it.