Your biggest customer may not be your best customer. Rank accounts by contribution.
Your biggest customer may not be your best customer. Enter revenue and attributable costs per account — discounts, freight, service, credit — and see the real ranking with the action each quadrant demands.
One row per account. Use anonymised labels — this never leaves your browser.
| Account | Revenue ₹ | Product cost | Discounts | Freight | Service cost | Credit cost |
|---|---|---|---|---|---|---|
High revenue, healthy margin — protect and expand
High revenue, thin margin — reprice or renegotiate cost-to-serve
Small but profitable — serve efficiently
Small and thin — review the service model
Contribution per account = revenue minus product cost and every attributable commercial cost. Accounts sort by contribution, not turnover.
The quadrant maps revenue against margin: grow (big and healthy), reprice (big but thin), service-efficiently (small but profitable), review (small and thin).
Cost allocations are estimates and the tool says so — a 'review' flag means investigate the service model, never auto-terminate a relationship.
Illustrative figures, not a client outcome.
Directionally right beats precisely wrong. Freight and discounts are exact; service time is estimated — state your method and apply it consistently.
Label them strategic and quantify the subsidy explicitly. A deliberate investment with a review date is fine; an invisible loss is not.
Version 1.0 · Reviewed 2026-10 · Methodology is fixed and version-controlled; results depend on your inputs.
Accounts ranked. Want the repricing and service-model playbook?
BLEZZINGS runs this analysis inside a focused engagement — with your data, your market and a plan to act on it.