Where do visitors drop off — and what is each leak worth in rupees?
Where do visitors drop off — and what is each leak worth in rupees? Enter your monthly funnel counts and margin; see each stage's conversion, the biggest leak priced in contribution, and the evidence to gather before touching anything.
Stages cascade: sessions → product views → cart → checkout → purchase. Leak value = dropped visitors × contribution per order.
The what-if shows the value of a 10% relative fix at the weakest stage — usually worth more than a traffic budget increase.
Evidence first: ten session recordings, real-device speed measurement, and payment failure rates by gateway — before a single change.
Illustrative figures, not a client outcome.
Category-dependent: 1–3% is common for D2C. The trend and the stage pattern matter more than the absolute — a leak at checkout is fixable this week; a leak at PDP is a bigger job.
If traffic allows (roughly 1,000+ conversions/month), yes. Below that, ship the fix and judge on week-over-week stage conversion — waiting for statistical purity costs more than it saves.
Version 1.0 · Reviewed 2026-10 · Methodology is fixed and version-controlled; results depend on your inputs.
Found the leak? Our CRO team fixes it with evidence, not opinions.
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