An hour in a store teaches what a month of reports cannot.
An hour in a store teaches what a month of reports cannot: where shoppers look, what they pick up and put back, and what actually decides at the shelf. This form structures the hour.
One store, one hour, one form. Print it or fill it here — then debrief within 24 hours while memory is fresh.
Five sections — approach, navigation, shelf, price & promotion, moment of choice — each with three observation tasks. Fill it in the store, not from memory.
Photograph shelf gaps and price signals; count seconds to find your category; follow three shoppers' routes.
Debrief within 24 hours: every observation becomes a falsifiable hypothesis with a test attached.
Illustrative figures, not a client outcome.
Five to eight across formats and neighbourhoods. One store is an anecdote; five show a pattern.
Tell the store manager, don't brief the shelf. You are watching unaided shopper behaviour, not an audition.
Version 1.0 · Reviewed 2026-10 · Methodology is fixed and version-controlled; results depend on your inputs.
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