Research that starts with the decision never ends in a drawer.
Research that starts with the decision never ends in a drawer. Write the decision first, then hypotheses that can be proven wrong, then the method — and define what result would confirm or kill each hypothesis before fieldwork starts.
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Six sections: the decision, what we already know, hypotheses (falsifiable statements, not topics), method & sample, acceptance criteria, timeline & budget.
Acceptance criteria are the heart: 'If repeat intent among trialists is below X%, we do not launch' — agreed before data exists.
Any proposal that describes methodology before restating your decision gets sent back. Method serves the decision.
Illustrative figures, not a client outcome.
Not for everything. Interviews, store checks and review mining are in-house work; use agencies for sized samples and specialist methods.
Specific enough to be wrong. 'Customers want quality' is untestable; 'buyers will pay 15% more for the certified variant' is a hypothesis.
Version 1.0 · Reviewed 2026-10 · Methodology is fixed and version-controlled; results depend on your inputs.
Research budgets are too scarce for drawer studies. Brief for decisions.
BLEZZINGS runs this analysis inside a focused engagement — with your data, your market and a plan to act on it.