How much volume can you afford to lose before the price rise stops paying?
Every price rise is a bet that the extra contribution on kept units beats the lost contribution on lost units. This simulator shows the exact volume loss where the bet breaks even — and how the outcome moves under different demand responses.
| Elasticity | Volume change | Total contribution | vs today |
|---|---|---|---|
| 0.5 | -5% | ₹47,500 | +₹7,500 |
| 1 | -10% | ₹45,000 | +₹5,000 |
| 2 | -20% | ₹40,000 | +₹0 |
Illustrative elasticities, not a prediction of your customers' response.
Break-even tolerable loss = 1 − (old contribution ÷ new contribution). A ₹100 price with ₹60 variable cost, raised 10%, lifts contribution ₹40 → ₹50; you can lose 20% of volume and still break even.
Sensitivity rows show illustrative elasticities (0.5×, 1×, 2× volume response per % price change). These are scenarios, not a prediction of your customers — nobody knows your elasticity until you test.
Negative or zero baseline contribution is flagged: raising price on a loss-making unit needs a different conversation entirely.
Illustrative figures, not a client outcome.
You don't until you test. Use the pricing experiment planner to run a controlled test; use this simulator to know what outcomes would make the rise worthwhile.
Channel communication is a relationship decision, not a math one — but give partners the margin math. A rise that destroys distributor economics will be resisted or bypassed.
Version 1.0 · Reviewed 2026-10 · Methodology is fixed and version-controlled; results depend on your inputs.
Planning a price rise? De-risk it with evidence.
BLEZZINGS runs this analysis inside a focused engagement — with your data, your market and a plan to act on it.