Free Tool · Industry Solutions

Media Monetization & Sponsorship Rate Card Builder

Build sponsorship packages a brand manager can say yes to — with defensible pricing.

Build sponsorship packages a brand manager can say yes to: a property description that leads with audience proof, a package ladder with defensible pricing, and the per-slot margin that keeps the property honest.

For: Media Revenue Head·Free — no sign-up for results·Related service: Media & Entertainment
The property (what sponsors are buying)
Rate card · 5,00,000 qualified reach

Urban 25–44, decision-makers, 62% male · 4.1% avg engagement, 38% completion on video

Title sponsor × 1₹15 L

Naming rights, logo lockup everywhere, 4 segments, first right of renewal

Margin per slot: ₹12.5 L

Powered-by sponsor × 2₹6 L

2 segments, logo on key assets, social package

Margin per slot: ₹4.8 L

Segment sponsor × 4₹2.5 L

1 segment, lower-third presence, tagged posts

Margin per slot: ₹1.9 L

If fully sold₹37 L
Delivery cost₹7.3 L
Sponsorship margin₹29.7 L
Sponsors buy audiences, not logos. The profile and proof lines carry the sale; the package ladder gives the brand manager a 'yes' at their budget. Report results to sponsors within a week of delivery — renewals live there.
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How it works

The property block sells first: qualified reach, audience profile, engagement proof. Sponsors buy audiences, not logos.

Each package carries slots, price, cost to serve and what's included — margin per slot is shown so the ladder never sells at a loss.

The preview is the rate card you send; the copy button exports it. Add a results report within a week of delivery — renewals live there.

Worked example

A B2B media property with 500K qualified reach prices Title at ₹15 L, Powered-by at ₹6 L ×2, Segment at ₹2.5 L ×4. Fully sold: ₹37 L against ₹7.3 L delivery cost. A brand manager picks the middle rung — exactly what a three-rung ladder is for.

Illustrative figures, not a client outcome.

Questions, answered

How do we defend the pricing?

Anchor to cost-per-qualified-reach and to what the audience is worth to the sponsor's pipeline, not to your production cost. The engagement proof line is the defence.

First right of renewal — include it?

For title sponsors, yes: it costs you nothing this cycle and prices the relationship into next year's negotiation.

Version 1.0 · Reviewed 2026-10 · Methodology is fixed and version-controlled; results depend on your inputs.

Sponsorships priced by last year's habit? Build the defensible card.

BLEZZINGS runs this analysis inside a focused engagement — with your data, your market and a plan to act on it.