Free Tool · Industry Solutions

Consumer Durables Dealer Profit & Advocacy Simulator

Why should a dealer push your TV over the rival's? Run their math, not yours.

Why should a dealer push your TV over the rival's? Run their math, not yours: per-unit margin plus incentives, monthly earnings, and the credit cost that quietly eats both — then pick the advocacy lever that actually moves the counter.

For: Channel Head (Durables)·Free — no sign-up for results·Related service: Consumer Durables, Electronics & Appliances

Why should a dealer push your TV over the rival's? Run their math, not yours — per-unit earnings, monthly totals, and the credit cost that quietly eats margin.

Your brand
The rival
Dealer earns per unit — you₹2,700
Dealer earns per unit — rival₹2,000
Dealer net per month — you₹26,014
Dealer net per month — rival₹32,449
VerdictLosing — the rival pays the dealer better

Advocacy interventions, cheapest first

  • Faster claims and service resolution — dealers price your friction into their push.
  • Demo units and salesperson training — the dealer's floor staff sell what they understand.
  • Targeted per-unit spiffs on priority models — cheaper than raising base margin.
  • Base margin moves last: permanent, network-wide, and instantly matched by rivals.
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How it works

Dealer earnings per unit = margin on selling price + per-unit incentives. Monthly = per-unit × units they move.

Credit cost (12% p.a. on days outstanding) is deducted — a high-margin brand on 30-day credit can net less than a lower-margin brand on 15.

Verdict bands: winning (>10% better net), competitive (at par — relationships decide), losing (the rival pays better).

Worked example

At ₹20,000 selling price: you pay 12% + ₹300 spiff = ₹2,700/unit but move 10 units; the rival pays 10% but moves 18 and sits on 30-day credit. Net monthly is closer than the rate card suggests — and the cheapest fix is training the dealer's floor staff, not raising margin.

Illustrative figures, not a client outcome.

Questions, answered

Should we just raise dealer margin?

Last. Base margin is permanent, network-wide and instantly matched. Spiffs, service speed and floor-staff training move advocacy per rupee far more efficiently.

What if the rival is a market place's private label?

Then the dealer's alternative isn't another brand — it's the platform. The comparison still works: model the platform's effective earnings and your counter is exclusivity, service territory or bundle strength.

Version 1.0 · Reviewed 2026-10 · Methodology is fixed and version-controlled; results depend on your inputs.

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Losing the counter to a rival? Win the dealer's P&L, not the ad war.

BLEZZINGS runs this analysis inside a focused engagement — with your data, your market and a plan to act on it.