Free Tool · Digital & Commerce

Amazon & Marketplace Listing Health Audit

Is the listing losing the sale before the ad even runs? Audit it.

Is the listing losing the sale before the ad even runs? Nine checks across title searchability, content completeness, ratings, price band, Buy Box and Q&A — with the verdict on whether the listing deserves ad spend yet.

For: Marketplace Manager·Free — no sign-up for results·Related service: Amazon Marketplace Growth & Management

Open your top marketplace listing in an incognito tab — as a buyer sees it. Score honestly.

Title leads with the search term buyers actually type
All 7+ image slots used, incl. infographic and lifestyle
A+ / brand content filled and current
Rating ≥ 4.0 with 100+ reviews
Price within 10% of the category's winning band
Buy Box won ≥ 95% of the time
Bullets answer: what, size, compatibility, in-box, warranty
Backend keywords filled with synonyms and regional terms
Q&A section seeded and answered within 48h
Score all nine checks. 0/9 done.
Your numbers stay in your browser until you choose to download or share.

How it works

Audit in incognito, as a buyer finds it: search the category term, open your listing, score what you see.

Checks cover the two kinds of failure: search-relevance gaps (nobody finds it) and conversion gaps (nobody buys it).

The ad verdict gates spend: below 7/9, ads buy traffic that bounces — fix the listing first.

Worked example

A kitchen appliance listing scores 5/9: title written for the brand not the search term, three empty image slots, 3.8 rating. The fix order: review generation and title rewrite first; ads restart after the listing crosses 7/9. Same budget, double the conversion.

Illustrative figures, not a client outcome.

Questions, answered

How do we get the rating above 4.0?

Fix the product or the expectation — most sub-4.0 listings have a description that overpromises. Then run legitimate post-delivery review prompts; bought reviews are a suspension risk.

Does A+ content really matter?

It consistently lifts conversion a few points and signals catalogue maintenance. It's the cheapest line on this list to fix.

Version 1.0 · Reviewed 2026-10 · Methodology is fixed and version-controlled; results depend on your inputs.

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Ads scaling on a weak listing? Audit first, spend after.

BLEZZINGS runs this analysis inside a focused engagement — with your data, your market and a plan to act on it.