Free Tool · Go-to-Market & Distribution

90-Day New-Market GTM Rollout Planner

New market, thirteen weeks: partners, first orders, activation, review gates.

New market, thirteen weeks: sign the partner, build the outlet master, place a first order sized to reality, activate — and hit two gates where the plan is allowed to change its mind.

For: Expansion Lead·Free — no sign-up for results·Related service: Go-to-Market & Market Entry
W1
Partner signed, terms in writing
W2
Outlet master live
W3
Order dispatched
W4
100% stocking confirmed
W5
Beat adherence ≥ 90%
W6
Secondary report #1
W7
Displays photographed
W8
Go/no-go minuted
W9
Numeric distribution +25%
W10
Activation report
W11
JBP signed
W12
Zero claims > 30 days
W13
Decision minuted with evidence
New market rollout progress0 / 13 weeks ticked
Weeks 8 and 13 are gates, not rituals. If repeat orders are below plan at week 8, the correct move is to fix distribution before spending on activation — the calendar gives you permission to say it.
Your numbers stay in your browser until you choose to download or share.

How it works

Weeks 1–7 build distribution: partner, outlet master, first order, stocking verification, beat discipline, first secondary review, visibility.

Week 8 is a gate: repeat orders versus plan — proceed, fix or pause. Weeks 9–12 extend coverage and activate only if the gate passes.

Week 13 closes with a scale / iterate / exit decision, minuted with evidence. Edit any week to fit your market.

Worked example

A personal-care brand enters a new state. Week-8 gate shows repeats at 60% of plan in two districts — the calendar says fix distribution before activation. They swap the weak district partner in week 10 and pass the week-13 gate with evidence, not optimism.

Illustrative figures, not a client outcome.

Questions, answered

Why gates instead of a straight plan?

Because rollouts without gates convert early warnings into sunk costs. A gate gives the team permission to say 'not yet' without losing face.

What if week-8 repeats are weak?

Fix availability and partner economics first. Activation spend into weak distribution buys trials that can't repeat — the classic new-market money pit.

Version 1.0 · Reviewed 2026-10 · Methodology is fixed and version-controlled; results depend on your inputs.

Keep going

All tools
C01
Market Entry Go/No-Go Assessment
Gate-by-gate readiness profile with hard-stop rules and decision memo.
C02
Product & Category Launch Pre-Mortem
Thirty failure cards, risk register, mitigations and launch blockers.
C03
Route-to-Market Decision Engine
Ranked channel options with trade-offs under your constraints.

Entering a new market this year? Run it on rails, not hope.

BLEZZINGS runs this analysis inside a focused engagement — with your data, your market and a plan to act on it.