Free Tool · Go-to-Market & Distribution

Cross-Border Market Entry Landed Economics Calculator

The export price that looks profitable until freight, duty and channel margins land.

The export price that looks profitable until freight, duty and channel margins land. Build the chain from ex-works to required shelf price and see the multiple — then decide if the market can carry it.

For: Export / Business Head·Free — no sign-up for results·Related service: Go-to-Market & Market Entry
CIF value₹115
Duty₹35
Landed cost₹164
Required shelf price₹336
Shelf price ÷ landed cost2.06×
Landed cost
₹164
Importer price (12% margin)
₹186
Distributor price (15% margin)
₹219
Retailer price (35% margin)
₹336
Margins apply on each partner's selling price, so they compound. Verify duty with the current customs tariff for your HS code — rates change with budgets and trade agreements.
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How it works

CIF = ex-works + freight + insurance. Landed = CIF + duty + clearance + local freight.

Each channel margin applies on that partner's selling price, so margins compound: price = cost ÷ (1 − margin).

The output is the shelf price your ex-works price requires. Compare it against the market's reference price before booking the container.

Worked example

₹100 ex-works becomes ₹111 CIF and ₹144.30 landed after 30% duty. Stacking importer 12%, distributor 15% and retailer 35% margins requires a ₹302 shelf price — 3× landed. Against a ₹240 reference brand, the entry only works with a lighter chain or a sharper ex-works.

Illustrative figures, not a client outcome.

Questions, answered

How do I find the right duty rate?

Look up your HS code in the destination's customs tariff — and check trade agreements; preferential rates change the answer completely. Rates change with budgets, so date your assumption.

Can we absorb margin to hit a price point?

You can compress your ex-works or skip a chain layer (sell to importer-retailers). Absorbing silently into 'marketing budget' is how export P&Ls die.

Version 1.0 · Reviewed 2026-10 · Methodology is fixed and version-controlled; results depend on your inputs.

Export economics looking stretched? Restructure the chain before you ship.

BLEZZINGS runs this analysis inside a focused engagement — with your data, your market and a plan to act on it.