Free Tool · Industry Solutions

Education & EdTech Enrolment Economics Simulator

From enquiry to collected fee: model the enrolment funnel that pays back.

From enquiry to collected fee: model the funnel that pays back. Enter enquiries, stage conversions, fee and true acquisition cost — see paid enrolments, CAC per enrolment and which stage is quietly deciding your economics.

For: Education Business Head·Free — no sign-up for results·Related service: Education & EdTech
Counselled400
Applications200
Paid enrolments60
End-to-end conversion6%
CAC per paid enrolment₹16,667
Fee revenue / month₹36 L
Weakest stageapplication→enrolment
Funnel ROI260%
Enquiries are not demand — paid, collected fees are. If ROI is negative, fix the weakest stage before raising spend: a funnel converting 12% end-to-end beats doubling enquiries into 6%.
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How it works

The funnel: enquiries → counselled → applied → paid enrolments. End-to-end conversion multiplies all three stages.

CAC per enrolment = (marketing + counsellor cost) ÷ paid enrolments — the number most dashboards hide by reporting cost per lead.

The weakest stage is flagged. Fixing it beats buying more enquiries into a leaking funnel.

Worked example

1,000 enquiries at 40% → 50% → 30% produce 60 paid enrolments. ₹10 L of marketing plus counsellors means ₹16,667 CAC against a ₹60,000 fee. The application→enrolment stage (30%) is the constraint — a fee-financing option lifts it to 40% and drops CAC to ₹12,500 without new spend.

Illustrative figures, not a client outcome.

Questions, answered

Why include counsellor cost in CAC?

Because enrolment businesses are sold, not bought. Marketing-only CAC flatters the model and understates what an enrolment truly costs.

What's a healthy end-to-end rate?

Varies by ticket size and brand warmth — high-ticket programmes often run 3–8%. Track your own trend; a collapsing middle stage usually signals counsellor capacity or follow-up speed, not lead quality.

Version 1.0 · Reviewed 2026-10 · Methodology is fixed and version-controlled; results depend on your inputs.

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Enquiries up, enrolments flat? The funnel knows why.

BLEZZINGS runs this analysis inside a focused engagement — with your data, your market and a plan to act on it.