Free Tool · Digital & Commerce

Festival & Marketplace Sale War-Room Planner

The sale event is won in the three weeks before it starts.

The sale event is won in the three weeks before it starts. A dated countdown — deals frozen, listings audited, war-room staffed — plus the sale-day rules and the daily actual-versus-plan dashboard that keeps the team honest.

For: E-commerce Head·Free — no sign-up for results·Related service: E-commerce & Marketplace Growth

The three weeks before (won here, not on sale day)

T-21 to T-14Freeze SKUs, price floors and inventory commitments; book ad inventoryDeals submitted; stock PO raised
T-14 to T-7Listing audit on hero SKUs; creative live; coupons tested; OOS alerts armedAll heroes ≥8/10 listing health
T-7 to T-1War-room roster staffed; daily standup time set; dashboards tested with live data; escalation path writtenDry run completed
Sale daysHourly: price, Buy Box, OOS, ad pacing. Twice daily: contribution vs plan. Never change more than one lever per hourActual vs plan logged daily
T+1 to T+7Returns watch; review requests fired; the honest post-mortem while data is freshPost-mortem minuted

Diwali sale — actual vs plan dashboard

DayPlan (₹)Actual (₹)Attainment
Day 1—
Day 2—
Day 3—
Plan total₹19,00,000
Actual so far₹0
War-room rule: one lever per hour. Teams that change price, ads and coupons simultaneously learn nothing and burn all three.
Your numbers stay in your browser until you choose to download or share.

How it works

T-21 to T-1: SKUs and price floors frozen, ad inventory booked, listings at 8/10+, roster staffed, dry run done.

Sale days: hourly checks on price, Buy Box, stock, ad pacing; the one-lever-per-hour rule keeps cause and effect readable.

T+1 to T+7: returns watch, review requests, and the post-mortem while data is fresh — minuted, not vibes.

Worked example

A brand's Day-1 dashboard shows 68% attainment by 2 PM. Because ad pacing is tracked hourly, they shift budget from a flat SKU to the two winners by 4 PM and close at 94% — the dashboard paid for the war room in one decision.

Illustrative figures, not a client outcome.

Questions, answered

How big should the war room be?

Three to five people with named watches (pricing, stock, ads) and one decider. Bigger rooms produce committees, not decisions.

What kills sale events most often?

Stock-outs on hero SKUs in hour 6–18, and Buy Box losses nobody watched. Both are T-14 problems, not sale-day surprises.

Version 1.0 · Reviewed 2026-10 · Methodology is fixed and version-controlled; results depend on your inputs.

Keep going

All tools
D01
E-commerce Unit Economics & Contribution Calculator
Per-order contribution waterfall with break-even acquisition cost.
D02
Amazon Break-Even ACOS Calculator
Break-even and target ACOS with TACOS distinction and multi-SKU support.
D03
Paid Advertising Break-Even ROAS Calculator
Break-even and target ROAS on contribution, not gross sales.

Sale events run on adrenaline? Run the next one on a plan.

BLEZZINGS runs this analysis inside a focused engagement — with your data, your market and a plan to act on it.