See your brand through your distributor's P&L — margins, credit and cash.
Your distributor is running a business, not a favour. Enter their purchase volume, margin, expenses, capital and cash cycle — and see whether partnering with you beats their cost of capital.
Net earnings = gross margin on purchases − their monthly expenses (godown, staff, van, fuel).
Cash cycle = stock days + market credit days − credit you give them. Capital locked ≈ daily purchase value × cycle days.
Return on capital is annualised. Below ~24%, partners under-invest in your brand or quietly leave; above it, protect the economics that keep them.
Illustrative figures, not a client outcome.
Because their ROI decides their behaviour. A partner earning 15% on capital rations your credit, skips beats and prioritises whoever pays better — your coverage dies quietly.
Cut the cash cycle — faster claims settlement, smaller frequent orders, disciplined market credit — before touching margin points.
Version 1.0 · Reviewed 2026-10 · Methodology is fixed and version-controlled; results depend on your inputs.
Losing distributors and not sure why? The answer is in their P&L.
BLEZZINGS runs this analysis inside a focused engagement — with your data, your market and a plan to act on it.