Same product, same week: what does your website keep versus the marketplace?
Same product, same week: what does your website keep versus the marketplace? Enter the full fee stack on both sides — commission, payment, logistics, returns, acquisition — and get the honest per-order comparison.
Contribution per order = price − product cost − channel fees − payment − logistics − returns cost − acquisition per order.
Returns are costed at 35% of order value per return event (two-way shipping, handling, resale loss) — the assumption is disclosed and adjustable via the return rate.
Completeness flags fire on the classic self-deceptions: 0% marketplace commission, ₹0 D2C shipping, acquisition cost only on the marketplace side.
Illustrative figures, not a client outcome.
Per order, often. Per month, the marketplace brings traffic you didn't pay to acquire. The right question is the mix and which orders each channel should carry — this tool prices that decision.
Both belong in 'ads per order'. Marketplace CPC on your own brand keywords and D2C prospecting CAC are the same economic line: what you pay for the order.
Version 1.0 · Reviewed 2026-10 · Methodology is fixed and version-controlled; results depend on your inputs.
Channel mix decided by habit? Price it like a P&L decision.
BLEZZINGS runs this analysis inside a focused engagement — with your data, your market and a plan to act on it.