Every journey leaks. Map where, how often, and what it costs.
Every journey leaks. Map each stage from awareness to purchase, enter the drop-off and the average value at stake, and see which leak costs the most per month — because that's the one to fix first.
Entrants cascade through stages; each stage loses a percentage. Leak value = dropped people × average value, per month.
The heatmap ranks leaks by value, not by stage order. A 5-point fix at the biggest stage usually beats a 20-point fix at a small one.
Flags: any stage where drop-off is an assumption rather than measured goes on the instrumentation list.
Illustrative figures, not a client outcome.
Start with your best estimates marked as assumptions, then instrument the two stages that would most change the answer.
Yes — stages become enquiry, visit, quote, negotiation, order. Counts come from CRM and call logs instead of analytics.
Version 1.0 · Reviewed 2026-10 · Methodology is fixed and version-controlled; results depend on your inputs.
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