Revenue growth means little when contribution and margins are shrinking. ProfitShield traces commercial margin leakage and helps prioritize realistic opportunities to recover value.

Sales grow, but gross margin or contribution keeps falling.
Discount schemes and trade investment are difficult to evaluate.
Some customers, SKUs or channels look attractive on revenue but not profit.
Teams cannot reconcile reported profitability with deal-level economics.
Profit leakage rarely sits in one line of the P&L. It accumulates through realized prices, promotional decisions, mix, returns and cost-to-serve. Finding it starts with reconciling the economics, not automatically increasing prices.
Establish the commercial baseline
Trace price and margin erosion
Locate customer/SKU/channel drivers
Evaluate recovery levers and trade-offs
Activate controls and measurement
Price realization
Discounts/trade spend
SKU and category contribution
Customer/account economics
Channel cost-to-serve
Commercial governance
Exact outputs depend on agreed scope.
CEOs, CFOs, business heads, commercial directors, category managers and P&L owners.
Approximately 3–6 weeks; implementation separately scoped.
Design and activation work is scoped separately, after the diagnostic.
A conversation about the problem, fit and available data. Not a free diagnostic or advisory report.
A proposal defines scope, deliverables, responsibilities, timeline and fees before work starts. The detailed diagnostic is a paid engagement.
Implementation support, measurement and capability transfer — agreed separately, with the findings in hand.