ChannelMax — Build distribution that performs, not just expands.
More distributors and more outlets do not guarantee sustainable sales. ChannelMax examines partner economics, route-to-market choices and sell-through performance to build more productive distribution.
Distribution width is increasing faster than sales per outlet.
Distributors and dealers are not prioritizing the brand.
Sell-in looks healthy but sell-through and stock rotation are weak.
New territory expansion is expensive or creates channel conflict.
Channel performance is an economic design challenge as much as a sales execution challenge. Partners prioritize products that work for their margins, inventory and effort; coverage without sustainable partner economics is fragile.
Map market and channel access
Diagnose partner economics and execution
Compare channel options and risks
Prioritize market/outlet opportunities
Activate partner improvements and track sell-through
Coverage and whitespace
Distributor/dealer profitability
Channel structure
Inventory and secondary sales
Cost-to-serve
Channel conflict and governance
Exact outputs depend on agreed scope.
CEOs, commercial directors, national/regional sales heads, channel and distribution leaders.
Approximately 4–7 weeks, conditional on scope and data availability.
Design and activation work is scoped separately, after the diagnostic.
- 1Complimentary discovery
A conversation about the problem, fit and available data. Not a free diagnostic or advisory report.
- 2Scoped diagnostic or engagement
A proposal defines scope, deliverables, responsibilities, timeline and fees before work starts. The detailed diagnostic is a paid engagement.
- 3Activation, where commissioned
Implementation support, measurement and capability transfer — agreed separately, with the findings in hand.