What must this campaign sell to pay for itself? Know before launch.
What must this campaign sell to pay for itself? Enter cost, order value, contribution and baseline volume; get the break-even orders and required uplift — and whether your expected uplift clears it.
Contribution per order = AOV × contribution margin. Break-even orders = campaign cost ÷ contribution per order.
Break-even uplift = break-even orders ÷ (baseline weekly orders × duration). Compare with your expected uplift — the gap is the pre-launch conversation.
ROI counts contribution, not revenue. A campaign that 'does ₹30 L of sales' at 25% margin on a ₹20 L cost lost money.
Illustrative figures, not a client outcome.
Real, but don't smuggle them into a performance calculation. If you're buying memory, say so, budget it as brand spend, and measure it as brand — not as phantom orders.
Holdout geography or matched controls, agreed before launch. Post-hoc 'attribution' will always find the campaign innocent.
Version 1.0 · Reviewed 2026-10 · Methodology is fixed and version-controlled; results depend on your inputs.
Campaigns justified after the fact? Forecast before the spend.
BLEZZINGS runs this analysis inside a focused engagement — with your data, your market and a plan to act on it.