Free Tool · Brand, Marketing & Communications

Marketing Budget Allocation Simulator

Brand versus performance versus retention: move the sliders before you move the money.

Brand versus performance versus retention: move the sliders before you move the money. Set your own return assumptions, see the blended multiple, and get flagged when any bucket is starved or bloated.

For: CMO / CFO·Free — no sign-up for results·Related service: Marketing Strategy & Integrated Communications
Brand building %40%
Performance / demand capture %45%
Retention & CRM %15%
Your return assumptions (12-month)
Brand multiplier (×)1.5×
Performance ROAS (×)3×
Retention ROAS (×)5×
Brand spend₹20 L
Performance spend₹22.5 L
Retention spend₹7.5 L
Projected 12-month return₹1.35 Cr
Blended multiple2.7×
These are your assumptions made explicit, not predictions. The value of this tool is the conversation: which assumption would you bet the plan on, and what would prove it wrong?
Your numbers stay in your browser until you choose to download or share.

How it works

Allocations normalise to 100%. Each bucket returns at your stated assumption: brand as a 12-month multiplier, performance and retention as ROAS.

Warnings fire at the classic failure modes: >70% performance (harvesting demand you're not creating), zero brand (the well runs dry), zero retention (reacquiring churn at multiples).

These are your assumptions made explicit — the tool's job is the argument about which one you'd bet on.

Worked example

₹50 L at 40/45/15 with a 1.5× brand multiplier, 3× performance and 5× retention ROAS projects ₹1.4 Cr — blended 2.8×. Sliding to 0/80/20 raises next quarter's number and quietly halves the following year's; the warning panel says exactly that, in front of the CFO.

Illustrative figures, not a client outcome.

Questions, answered

What split should we use?

Category and stage decide: challengers usually need 30–50% brand to have demand to harvest later; mature leaders can run heavier performance. The tool forces your assumption into the open — that's the deliverable.

Where do the return multiples come from?

Your own history first: last year's measured returns by bucket. Industry ranges are a fallback, not a plan.

Version 1.0 · Reviewed 2026-10 · Methodology is fixed and version-controlled; results depend on your inputs.

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Budget split by last year's habit? Simulate before you commit.

BLEZZINGS runs this analysis inside a focused engagement — with your data, your market and a plan to act on it.