Before the campaign spends a rupee, score the creative against nine checks.
Before the campaign spends a rupee, score the creative against nine checks — branding in three seconds, one message, buyer's problem first, survives the logo-strip, a provable claim, a real next step. Nine passes, or it doesn't fly.
Before the campaign spends a rupee: pass/fail each check on the actual creative — not the strategy deck.
Nine pass/fail checks on the actual creative, not the strategy deck: brand early, one message, buyer-first, distinctive, provable, actionable, readable at real size and speed, one next step, CFO-proof.
Seven or eight passes means small revision. Six or fewer means structural revision — the campaign would have bought attention and donated the memory.
The cheap test: five target buyers, five seconds, three questions (whose ad, what's the message, what next).
Illustrative figures, not a client outcome.
The opposite — it kills creative gambling. The checks constrain recognition and clarity, never originality. Distinctive is a check; boring is not a strategy.
Marketing, sales and one person who wasn't in the room when it was made. In-room consensus is how 6/9 work gets to 9/9 self-scores.
Version 1.0 · Reviewed 2026-10 · Methodology is fixed and version-controlled; results depend on your inputs.
Campaigns approved on taste? Install the pre-flight.
BLEZZINGS runs this analysis inside a focused engagement — with your data, your market and a plan to act on it.